Social Media Strategist
Lucky Little Learners | Full-Time | Remote
Role Overview
Lucky Little Learners is hiring a full-time Social Media Strategist to provide immediate operational relief within the social media department. The Social Media Strategist leads the strategy and preparation behind all social media platforms. This role researches trends, plans content, edits videos, creates graphics, and builds lead generation automations.
- Position: Social Media Strategist
- Employment type: Full-time, W-2 employee (not a contractor)
- Reports To: Angie (CEO) & Alayne (Integrator & Curriculum Manager)
- Location: Remote
- Introductory period: 4 weeks, full pay from day one; benefits eligibility begins week 5
- Compensation: $55,000–$65,000/year, based on experience ($3,000 KPI bonus also included based on performance)
- Benefits: 401K with 3% company match, life insurance, employee assistance program, PRO rewards, paid time off, paid holidays, and free book program (you have the option to opt into dental insurance, vision insurance, pet insurance, and long or short term disability)
- Deadline: Position is open until filled
About Lucky Little Learners
Lucky Little Learners has been supporting K–3 teachers since 2011 with teacher-loved curriculum, resources, and community. We’re growing and looking for someone who wants to grow with us.
Key Responsibilities
Disclaimer: This is very specific to what’s currently working for LLL on social media. Changing algorithms, data, etc may adjust the strategy.
Content Planning & Systems (8–10 hrs/week)
- Facebook: Plan and organize 6–7 daily posts, including captions and images for blogs, exclusives, products, lead generation, and promotions.
- Instagram: Plan 2–3 daily posts across Reels, Carousels, and Stories. Create core brand assets and captions and organize the content calendar.
- Pinterest & TikTok: Organize monthly Reel folders and trend ideas as well as provide direction for daily Pinterest posting strategy.
Market Research, Trends & Analytics (8–10 hrs/week)
- Daily Research: Monitor emerging trends, viral audio, and audience shifts. Turn findings into fresh content.
- Weekly & Monthly Reporting: Conduct Monday Data Dives to review performance and adjust upcoming content calendars. Complete monthly deep dives into the top 5 posts per platform, revenue conversion metrics, and present strategy updates to direct supervisor.
Lead Generation & ManyChat Management (4–5 hrs/week)
- Automation Setup: Build, write, test, and publish all ManyChat comment-to-DM automations for planned Facebook and Instagram posts before handing content off.
- Quality Control: Verify trigger words, test link delivery, review click-through rates, and troubleshoot workflows to ensure automations are fully functional before posts go live.
Video Editing & Short-Form Content (4–5 hrs/week)
- Partner with photographers & videographers to source raw video footage and photos.
- Edit media into finished, trend-aligned Reels and short-form videos, including cuts, text overlays, audio matching, and caption timing. Upload completed content to content banks.
Community Management & Engagement (4–5 hrs/week)
- Customer Service Alignment: Regularly connect with customer service rep to identify customer conversations, identify FAQs, and develop content solutions.
- Grade-Level Facebook Groups: Post, lead discussions, and engage with members at least twice per week.
- Brand Engagement: Comment on brand posts, respond to DMs, and engage with targeted profiles and peers.
Team Collaboration (8–9 hrs/week)
- Manage content handoff workflows and keep systems organized for Facebook, TikTok, Pinterest, and Instagram.
- Hold monthly strategy check-ins, supervise social media content posting execution, and maintain departmental SOPs.
- Maintain daily Slack communication with leadership and participate in bi-weekly all-management staff meetings.
Graphic Design & Asset Creation (2–3 hrs/week)
- Create branded graphics, blog images, templates, ad graphics, and banners for upcoming content calendars.
What We’re Looking For
- Bachelor’s degree in Education (or related field) — required
- Prior social media manager experience — required
- Classroom teaching experience in Kindergarten, 1st, and/or 2nd grade — required
- US Resident – required
- Reliable internet is a must
- Willingness to be part of a positive team and learn
- Highly organized, with strong follow-through and project-management instincts
- Comfortable holding timelines accountable, providing & receiving constructive feedback, and spotting bottlenecks
Compensation
$55,000–$65,000/year, based on experience:
| Experience Level | Years | Salary Range |
|---|---|---|
| Entry | 2–4 yrs of social media management and leadership experience | $55,000 – $58,000 |
| Mid-level | 5–8 yrs of social media management and leadership experience | $58,000 – $62,000 |
| Senior | 9+ yrs of social media management and leadership experience | $62,000 – $65,000 |
Benefits
- Standard employment protections (workers’ comp, unemployment insurance, wage/hour protections) apply from day one, as required by law.
- Benefits include: 401K with 3% company match, life insurance, employee assistance program, PRO rewards, paid time off, paid holidays, free book program, and computer
- Optional: employee can choose to opt into dental insurance, vision insurance, pet insurance, and long or short term disability which would automatically deducted from paychecks and pre-taxed.
- Benefits eligibility (PTO accrual, 401K retirement contributions with a 3% company match, etc.) begins at the conclusion of the 6-week introductory period, contingent on continued employment.
A Note on the First 4 Weeks
This position begins with a 4-week introductory period so both you and LLL can confirm it’s the right fit. You’ll be a full LLL employee from day one — this is not a contract or freelance arrangement.
4-Week Introductory Period — Terms
Employment Status
The Social Media Strategist is hired as a full-time, at-will W-2 employee of Lucky Little Learners from their first day of employment. This is not a contractor arrangement.
Purpose
The first 4 weeks serve as a mutual evaluation window — for LLL to confirm the role and responsibilities are a strong match for the employee’s skills, and for the employee to confirm LLL is the right fit for them.
Compensation During the Introductory Period
Employees are paid at the full agreed salary rate for the role, on LLL’s standard payroll schedule, from day one.
Check-In Cadence
| Milestone | Focus |
|---|---|
| End of Week 2 | Informal check-in — early feedback both directions, clarify expectations |
| End of Week 3 | Formal progress review — assess against role responsibilities and initial goals |
| End of Week 4 | Final introductory-period review — confirm transition to standard ongoing employment, or address concerns |
What’s Being Evaluated
- Ownership of core operations tasks (trackers, timelines, graphic design, data tracking and analyzing)
- Quality and stats of social media content
- Communication, follow-through, and reliability
- Fit with the Lucky Little Learners leadership team
At the End of the 4 Weeks
- If expectations are being met, the employee continues in the role under standard ongoing employment terms (full benefits eligibility begins).
- Because employment is at-will, either LLL or the employee may end the employment relationship at any time, with or without cause, consistent with Minnesota law — this applies throughout the introductory period and afterward.
- If concerns exist but the fit still seems promising, LLL may offer a brief extension of the introductory period rather than proceeding straight to separation.
If this position sounds like a perfect fit…
Please submit the following to complete the application process:
- Fill out this Google Form
- Email customerservice@luckylittlelearners.com with the subject line: I’m your next social media strategist and include a brief 2-3 minute video introducing yourself and telling us why you would be the perfect addition to Team Lucky Little Learners.